Monday, September 29, 2014

Book Review: Brand Legacy by Angela Mayartis Johnson

Brand Legacy
By Angela Mayartis Johnson
Genre: Nonfiction, Self Help

Brand Legacy is a guide for those who dream of something more than their current occupation, and are considering a change from their present (physical and/or mental) circumstances to their intended future. Through the use of Brandercises (branding exercises), vivid real life stories and key transitional tips, Brand Legacy, educates you on how to understand your value proposition in order to accomplish your dreams. It instructs you on how to live a passion-filled, purpose-driven life that leaves a legacy that communicates your narrative.

My Review

Brand Legacy is an interactive resource book for entrepreneurs, specifically written for athletes, students, and employees ready to move onto the next level. Although I don’t fit into the focal audience, I found a great deal of the information helpful and useful for my own small business. Angela Mayartis Johnson provides a detailed course of action to take, making all goals seem attainable and not so overwhelming. I enjoyed the activities included throughout the book, as well as the reflective exercises.

Branding is crucial for entrepreneurs. I applaud Angela Mayartis Johnson for creating a light read jam packed with necessary information.  A must have for all business-minded folks!

Author Info

Angela Mayartis Johnson is a dynamic motivational speaker who successfully redefined her legacy from Marketing Executive to Personal Brand Development Specialist focusing on helping athletes discover their passion, brand their niche and build their legacy. Using clearly defined and applicable techniques in her MBA course work, Angela passionately empowers others to overcome fears and create pathways to their future. Mayartis Brand Academy is a speaking/training forum that was created to develop brands, assist entrepreneurs in realizing their dreams and building their legacy. It is Angela's goal to help individuals define their "Why" and determine their goals, so they can live their dreams and make their mark.



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